Being Compelled to Judge a Book by its Cover

Posted on January 4, 2022

Lenticular printing refers to a type of printing in which printed things appear in a three-dimensional format and change appearance when seen from different angles. All views of animals, scenes, or anything else are printed on a lenticular or concave thermoplastic sheet with parallel ridges. With the use of specialized and high-quality lithographic presses that are tuned to exact tolerances, the images are aligned according to the lens array.

Since every attempt made in advertising these days is to capture the attention of the buyer as quickly as possible, a lenticular cover is an attractive option.

Writers would be tremendously excited to see their books jump up on the stands for readers’ attention. The lenticular cover can be used for any sort of book, whether brochure, novel, or consumer magazine. Such covers are excellent for these books to stand out from the others on the shelves. Readers can’t resist picking up these books for a closer look at the interesting play of light over lenticular images, thereby allowing an author to gain advantage in the game.

Using Various Lenticular Effects

Different effects can be blended to produce a hybrid effect that takes full advantage of the capabilities of lenticular printing. With the exception of 3D, which employs a somewhat thicker lens material, all effects are offered at the same price regardless of the amounts of frames being used. Some of the individual effects are as follows:

  • Flip
  • Zoom
  • Infinate
  • Color Change
  • Morph
  • Holographic 3D
  • Motion/Animation
  • Pixelate

Apart from these, clients who need unusual shapes can ask for die cutting services, which include adhesive options of varying thicknesses and multiple effects.

Areas Where Lenticular Prints are Used

Book covers are not the only areas for use of lenticular prints. Creating excitement amongst customers is the fundamental motive for any brand, and this can be achieved through such prints. Clients are bound to fall in love with the objects exhibited through this cutting edge technology, so company branding teams can be confident. The following applications are suited for lenticular printing:

  • Stickers
  • Business Cards
  • Fridge Magnets
  • Bookmarks
  • Posters
  • CD/DVD inserts
  • Postcards

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How Many Images Are Used Here?

There’s no rule that lenticulars have to flip back and forth between just two images: some feature as many as 20 separate images or “frames” (as they’re commonly referred to in filmmaking jargon). An advertisement banner may include six different images pointing in slightly different directions, so the message changes slowly and gradually as you pass by! Lenticulars can also be used to create beautiful 3D visuals that are akin to holograms.

For those who want any lenticular work such as book covers done for them, it is important to engage a professional rather than an apprentice because anybody can tell the difference between a beginner’s work and a master artisan’s work. Professionals have the ability to be significantly crisper, more defined, and completely settled than a trainee. They can, in reality, guarantee the quality of the lenticular job.

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