Posted on November 4, 2019
The world of marketing is changing. Businesses have to come up with new and inventive ways to introduce themselves and achieve top of mind recall from their clients. However, it has become increasingly difficult to achieve that objective with traditional marketing materials. So, what can you do to up your game? This is where lenticular printing comes in.
Lenticular printing is the latest technology that uses lenticular lens to produce 3D images with an illusion of height or depth. Simply put, the images printed with lenticular lens will change or move when viewed from varied angles. It is already visible in advertising graphics that can change the message, depending on where you are viewing it from.
First created in 1460, this technology has come a long way and can now be used to show greater motion and depth. Today, lenticular prints are not only used for big airport advertising but also as a marketing tool to show motion in products.
In this article, we will see why you should consider using lenticular marketing collateral and how it will benefit your business.
Get an edge over your competitors
Imagine meeting your prospective clients in a trade fair. This is the place where your rivals are vying for the clients’ attention and anything you do or don’t do will impact how they perceive you. This is why many businesses prefer to give lenticular printed business cards that will certainly generate an interest with your clients and even be a good conversation starter. Needless to say, its unique design will help them differentiate between you and your competitors. While your rivals may be sending regular printed postcards to business prospects, you can up your game by taking help from a Lenticular Postcard Printing company and develop some 3D postcards instead!
Increase in sales and revenue
According to a recent study, did you know that lenticular images have a 300% chance of being noticed than a regular image? Needless to say that an increased engagement from your customers will eventually culminate into increased sales and revenues.
Improve customer response
Why use traditional methods of marketing when lenticular postcards can increase customer response to mailing by up to 25% or more? Extensive studies prove that the lenticular postcards and mailers receive a much higher response from customers as compared to standard postcards.
Higher message retention rate
Since lenticular postcards are witty and quirky or simply interesting, people tend to keep them around or simply show them off. In addition, flipping these cards are playful and memorable. As a result, the brand message is retained for longer and the response can keep coming over a period of time.
Sending the lenticular postcards to your potential customers is a great way to introduce yourself or your products and services. It is also a powerful way to establish your brand in the minds of your target audience. So speak with a lenticular printer today and ask for free quotes!
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